Tesco Kindle Covers

For a few months now the UK retailer Tesco has been selling the Amazon Kindle in its larger stores. As well as the Kindle, in both the WiFi and WiFi+3G variants, Tesco have also been selling cases and accessories for Amazon's e-book reader.

Yesterday I spotted two new reasonably priced accessories in my local Tesco Extra store. Amusingly they are both Tesco own-brand products.
Tesco Neoprene Sleeve and Tesco Finest Leather Folio Case for Kindle.
First up is the Tesco Neoprene Sleeve for Kindle. Currently priced at £4.97, this sleeve is a basic neoprene sleeve. As with most Tesco own-brand products good value for money and not too expensive.
Tesco Neoprene Sleeve for Kindle.
A step up in the market is the Tesco Finest Leather Folio Case for Kindle. Currently priced at £7.97, this folio case has been blessed with the Tesco Finest branding. Tesco Finest is Tesco's premium/luxury own-brand, which still has an affordable pricing. This case is made of soft leather and does have a good feel when held.
Tesco Finest Leather Folio Case for Kindle.
The fact that Tesco is selling own-brand Kindle accessories is interesting to me for many reasons. Firstly it shows us how deeply Tesco is moving into being a serious non-food retailer in consumer electronics. As well as selling the Amazon Kindle, Tesco also sells the Sony e-readers and on Tesco Direct (the online service) the Bookeen e-book readers. Tesco obviously sees potential in the e-book reader market.
Secondly, the fact that Tesco has started selling own-brand accessories means there have been enough Kindles sold to make it worth while offering cases and pouches. This is also an indicator of the fact that the Amazon Kindle is a very, very successful device and platform.

I myself now have an Amazon Kindle and will be releasing a series of blog posts about the Kindle device and services and how to make the most of them.

A quick disclaimer: I do work for Tesco, but am in no way remunerated or rewarded by Tesco for writing content on my personal website about the company or its products. I would also like to point out I was not given a Kindle as a freebie, I bought mine. Disclaimer over and done with, we can avoid any Leo Laporte vs Mike Arrington moments in the comments section.

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